Kyocera’s Formula for Happiness

Kyocera is a highly diverse global organisation, consisting of 208 group companies, 66,600 employees generating a profit of $1,596m with $16,522 million sales. The range of products it manufactures includes ceramic components and products, semiconductor components, telecommunications, printing and imaging, and other electronic equipment, chemicals and optical equipment. It was founded in 1959 by Dr. Kazuo Inamori, who at the age of 27 established a deep philosophical foundation for the company from the start, the most essential part articulated by the question “What is the right thing to do as a human being?” This stems from four basic principles “Don’t be greedy,” “Do not cheat people,” “Do not lie,” and “Be honest.”

Love is a word which you do not often see in business, but it is a word which lies at the heart of Kyocera’s corporate motto:

Respect the divine and love people

As well as the corporate motto and philosophical management culture, Kyocera have twelve management principles. I do believe that you will enjoy reading these.

1. Clearly state the purpose and mission of your business.

Set high objectives that are noble, just and fair.

2. Set specific goals.

Once targets are set, share them with all employees.

3. Keep a passionate desire in your heart.

Your desire must be strong and persistent to penetrate into your subconscious mind.

4. Strive harder than anyone else.

Work steadily and diligently, one step at a time, never relenting in tedious tasks.

5. Maximize revenues and minimize expenses.

Measure your inflow and control your outflow; don’t chase profit, but let it follow your effort.

6. Pricing is management.

Pricing is top management’s responsibility: to find that one point where customers are happy and the company is most profitable.

7. Success is determined by willpower.

Business management requires a persistent, “rock-piercing” will.

8. Possess a fighting spirit.

Management requires a more combative mentality than any martial art.

9. Face every challenge with courage.

Be fair and never deceive others.

10. Always be creative in your work.

Innovate and improve continuously. Today should be better than yesterday; tomorrow, better than today.

11. Be kind and sincere.

Business is based on partnerships and must bring happiness to all parties.

12. Always be cheerful and positive; hold great dreams and hopes in the pureness of your heart.

Source: The Twelve Management Principles

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